Pay Per Click Advertising
Pay per click ads appear alongside natural search results in all major search engines.
Companies bid against each other for the high positions, but it isn't just a case of who bids highest - the content and quality of your ads and landing pages also affect your position.
Measuring Return On Investment (ROI)
Because the ads are linked directly to your website we are able to tell you exactly how many enquiries, brochure requests and sales were generated by each of your campaigns.
This makes it very easy to work out which elements of your campaigns are profitable and which are not.
When companies identify particularly profitable campaigns it is often a case of how much budget they can raise, as every pound spent results in more profit.
Choosing Keywords and Ad Text
In order to get better value for money out of pay per click than your competitors it is vital that your keywords are selected carefully and that your ad text is well written.
We will appoint a trained Google Advertising Professional as your account manager who will organise and monitor your campaigns so that you know you are always a step ahead of your competitors.