PPC Advertising
What is PPC Advertising?
Pay per click advertising involves bidding in order to appear in a particular position in search results for your chosen search terms.
In Google for example, the ads that appear on the right of the page, and sometimes also at the very top are PPC ads.
How popular is PPC Advertising?
E-Consultancy reports that in 2007 £2.2bn will be spent in the UK on search engine marketing, almost 90% of which will be spent on PPC.
The market is still growing at some speed - UK PPC spend has approximately doubled in each of the last four years.
What is a typical PPC budget?
Every client is different of course and there is no typical PPC budget, but in general our clients spend a minimum of around £100 per day.
It is generally the case with pay per click that when a campaign becomes profitable the client looks to maximise spend as every pound spent generates profit.
How do I get started?
If you are new to PPC please fill out our Request Information form, and we will provide information without obligation on how your campaigns should be setup, along with confirmation of fees.
We will also be able to advise on the volume of traffic you should expect to receive for the budget you make available, and if you decide to use our service we will set up goals and work with you to achieve them.
Which search engines will I appear in?
Google is the most popular search engine of course, and your ads could appear in Google and also their search partners, which include Ask and AOL.
Our systems also allow us to easily duplicate your Google campaigns to Yahoo! and MSN which will give you more than 95% coverage of PPC networks in the UK.