Bid Management
Automated bid management tools were once central to the work of pay per click management agencies. Those days are gone.
Your position is now determined by a combination of factors, including your maximum cost per click, quality of ad text, and the relevance of its landing page.
How much should I bid for my chosen keywords?
At the outset we agree a strategy with you.
Some clients insist that they occupy the top position for a particular term, but in most cases this provides poor value for money.
We advise on the positions which will offer the best returns, and make adjustments based on our ongoing ROI tracking.
How will you manage our bids?
An experienced pay per click specialist will manage your bids based on the instructions and campaign goals we agree with you.
Where a campaign has many thousands of keywords, it might be necessary to use bid management software to manage the "long tail" of those keywords, but this is only relevant to very large accounts.
By using real people we also identify and react to human factors such as seasonal changes in your market and unusual activity by your competitors, and we adjust your campaigns as required to generate the best possible returns during these periods.