Competitor Monitoring
As part of our standard service we monitor the PPC activity of your closest competitors.
Not all PPC specialists offer this service but we feel it is vital as it allows us to spot trends specific to your industry, in particular special offers or unusual techniques which might affect the performance of your ads.
Although it is rare for there to be something we need to act upon we feel that ongoing monitoring of your competitors means that we can be relaxed and confident that we are providing the superior service.
How do you monitor competitors' PPC activity?
Again it is a manual task conducted by our professional pay per click specialists.
When your campaigns begin a snapshot of a typical search result relevant to your industry is stored, and as rankings and tactics shift over time we log those changes and notify you when we feel we need to react.
Do I need to help with this task?
No - at the outset we ask you to identify any competitors you would like us to monitor, and if any major new players appear in the PPC market in your sector we monitor these too.
The idea of our service is that you leave the work to us and concentrate on running your business!