Creative Copywriting
Creative copywriting has always been important to pay per click campaigns.
As with all advertising it's important that you stand out from your competitors.
The significance of Google's Quality Score means creative copywriting is now vital.
What is the Quality Score?
It is a metric which Google assigns to your ad based on its relevance to its keywords and its landing page.
Good Quality Scores are rewarded with lower costs so we place great importance on getting your ad copy right.
This means getting the right keywords in the ad whilst keeping it punchy so it stands out from the competition.
How will creative copywriting save me money?
By targeting and constructing your ads carefully, and feeding the clicks through to a relevant landing page we achieve high positions at lower prices than your competitors.
We recently employed exactly this tactic to reduce a client's average cost-per-click from 79p to 70p quarter on quarter - with an £11,000 monthly budget this resulted in 1790 extra clicks per month for the same PPC spend.