ROI Tracking & Analysis
This is the driving force behind all our pay per click work and the setup is different for every client.
We are keen at all times that our clients are clear on what they are getting in return for their PPC spend.
This might mean measuring email enquiries, brochure requests, newsletter signups, or even sales and order totals originating from PPC.
How do you measure my return on investment?
We agree at the outset how we are going to measure the success of your campaigns and where necessary we insert relevant code into your website to track results.
For example if you pay £5000 for 10000 clicks and we can tell you that you received £20000 worth of orders from those clicks, you know you have made a 400% ROI.
Also of course this type of analysis can flag up poorly performing campaigns which can then restructured or removed.
Do I have access to my campaign data?
Yes. All our work is monitored and logged in your Client Control Centre, through which you can also contact us with questions or instructions.
Your Client Control Centre also archives your invoices from the search providers and from ourselves, meaning that all your company's PPC work is managed and logged through a single easy-to-use control panel.
You can generate reports and snapshots on any aspect of your campaigns, including consolidated data for campaigns running on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter.